In this older article, Dan outlines the benefits of blogging, but also the challenge of getting people to see beyond big social media.
It is psychological gravity, not technical inertia, however, that is the greater force against the open web. Human beings are social animals and centralized social media like Twitter and Facebook provide a powerful sense of ambient humanity—the feeling that “others are here”—that is often missing when one writes on one’s own site.
People still love the likes.