This article was originally written for the July 2022 edition of Hemispheric News, delivered as part of the Hemispheric Views podcast member bonus program, One Prime Plus.

It’s happening again. I’m feeling a degree of dissatisfaction with my note-taking app of choice.

I thought Craft was going to be the one. It was as close to a macOS native application as I was going to find (albeit with Catalyst sensibilities) and features the ability to take topic notes, daily notes and collaborate with other people.

Craft has been working well and my use-case was aligned with the vision the developers seemed to have for their own app.

Until… venture capital. The company developing Craft wasn’t willing or able to build a business the old-fashioned way—by making a product and selling it for money. Well, they did do that (I paid!) but obviously the revenue wasn’t enough to pay the bills or deliver the desired return on investment. So venture capital provided at least $8m, and now Craft needs to find a way to not only cover costs, but deliver a return on a much larger amount of invested capital. They’ve chosen to do this by… you guessed it… pivoting to the business market.

Their newly revamped website no longer promotes the idea of attractive note creation for a motivated individual. Now, they are all about creating impactful documents, showing how Craft makes business documents more attractive than Word or Docs. Good luck to them, I say, if they think businesses care that much about how documents work - so much that they’re going add on a Craft subscription on top of their existing Microsoft 365 account. I can’t see companies going for that. Appearance doesn’t matter that much.

For me, now, I’m left using an app that is adjusting its focus towards a market that is not me. I can either roll with it - which I will at least until my current subscription (that just renewed for 12 months) runs out, or until there is another option that is immediately compelling.

I’ve tried Obsidian before (have you heard the good word?) but it’s not for me. Just the other day I took advantage of a discount price to renew my Agenda subscription for another 12 months. I’m also now exploring Logseq, which is intriguing, despite being entirely non-native to macOS. Who knows, maybe I simply fall back to DEVONthink—the old workhorse.

What I do know is that it’s disappointing that businesses don’t seem willing or able to build a product that is targeted at the home or individual user. Everything is about making it big and trying to attract that sweet corporate cash. Which leads to product design decisions that offer no benefit to home users.

Oh Craft, why have you put me in this position?