Durham’s $1 Million Plan to ‘Nudge’ Drivers Out of Cars
“This is simply giving you the opportunity to make a different choice,” he said. “Feel free to make any choice you want.”
Behavioural Economics in action.
Durham’s $1 Million Plan to ‘Nudge’ Drivers Out of Cars
“This is simply giving you the opportunity to make a different choice,” he said. “Feel free to make any choice you want.”
Behavioural Economics in action.